Why Tenants Prefer Properties With Built-In Security

Office @Loom Vision
Nov 21
2 min read

In today’s rental market, tenants aren’t just looking for a place to live — they’re looking for peace of mind. And when it comes to peace of mind, nothing matters more than security.

For property owners and landlords, this is a golden opportunity. Offering built-in security systems isn’t just a “nice-to-have” anymore — it’s a differentiator that can increase tenant satisfaction, reduce turnover, and even boost your revenue.

Tenants Value Safety More Than Ever

Walk into any apartment tour in 2025, and you’ll notice something: safety is top of mind. Tenants are increasingly asking questions like:

“Does this building have controlled access?”
“Are there cameras in common areas?”
“Can I access the intercom from my phone?”

These aren’t trivial concerns. A study of renters shows that tenants are willing to pay more for apartments with reliable security features, and they’re more likely to stay longer if they feel safe.

For landlords, this means that investing in smart, integrated security systems is not just protection — it’s a revenue opportunity.

How Built-In Security Systems Benefit Your Property

Here’s why built-in security systems make such a difference:

Lower Vacancy Rates – Tenants actively seek safe communities. Buildings with modern security solutions are more likely to attract high-quality tenants quickly.
Higher Rental Rates – Adding value through security allows landlords to justify premium pricing. Tenants are willing to pay more for features that give them peace of mind.
Reduced Liability – Security systems can help deter crime and provide evidence if incidents occur, reducing risk for property owners.
Streamlined Management – Modern solutions like WHOG Systems offer centralized dashboards for intercoms, access control, and billing, making it easier for landlords to manage multiple units efficiently.
Improved Tenant Retention – When tenants feel secure, they’re less likely to move. Retaining tenants reduces turnover costs, which can be significant over time.

Why WHOG Systems Is the Smart Choice

Not all security systems are created equal. WHOG Systems specializes in built-in, white-label solutions for multi-family properties. That means landlords can:

Provide state-of-the-art security without technical headaches.
Offer tenants modern intercoms, app-based access, and 24/7 monitoring.
Automate billing and management, saving time and effort.

It’s security that tenants love — and landlords appreciate for its ROI impact.

Making Security a Competitive Advantage

In a competitive rental market, it’s not enough to have nice finishes or a great location. Tenants want comfort, convenience, and confidence.

Installing integrated security systems isn’t just about preventing problems — it’s about making your property irresistible to prospective tenants, protecting your investment, and creating a hassle-free management experience.

Ready to elevate your property and keep your tenants happy? WHOG Systems makes it simple to add modern, built-in security that tenants love — and landlords benefit from. Contact WHOG today to see how easy it is to upgrade your building and boost your ROI.